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Bob’s Sleigh Ride

Digital Companion for a Holiday-themed Movie

Challenge: Create a digital companion for a Christmas-themed movie of the week called Bob’s Broken Sleigh by Eh OK Entertainment for Family.ca. We created the pitch before much of the creative was finished on the movie, and deliver it before the final assets were complete. All without giving away any of the plot points. Oh – and it needed to be in HTML5 to work on mobile browsers.

Solution: We used a “down-the-mountain” approach using settings, and elements of the movie, and had kids unlock characters if they scored high enough. The characters matched the reveal in the movie, and the final character was the jolly old elf himself!

Results: 10,000 users played the game in December and January, and it continues to draw traffic during the hot months. It’s an evergreen (well, actually white) project that can appear each year for DHX.

Date

02/12/2016

Category

TV & Film