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Little Tikes

Contests on FamilyJR

Challenge: Wild Brain was partnering with Little Tikes to promote their toys via contests on their television network and websites. How could they get promotional codes into the hands of parents?

Solution: We proposed creating mini games in HTML5 that are accessible, in both languages, and engage children to play with their parents. The games would use the toys from the Little Tikes catalogue, but in fun, new ways. If you play the Race game, you’ll see other Little Tikes toys in the background. The games or activities needed to be appropriate for children with simple motor control.

Result: We’ve now done 3 rounds of activities and games in French and English, all playable on any device. We use original music, sounds, and illustrations and animation, and since we enjoy working with preschoolers they were guaranteed to be a hit! The contests show successful engagement, and many entries. One activity had kids make a shopping list, with a printout that included a custom bar code that would receive a discount at stores.

Try the games!

Basketball jam

Coupe Race

Cozy Coupe Colouring

Date

01/06/2020

Category

TV & Film, Advertisers