Characters for Apps That Teach Kids Music Fundamentals

Challenge: The Royal Conservatory of Music (RCM) is creating new apps for kids to teach them the fundamentals of music. They asked us to develop characters that used the RCM colours and appealed to a wide range of kids and fit their content aspirations.

Solution: We walked the RCM team through different character components, and pointed out where they could get the best results for their production budget. We worked with our artist to quickly complete a number of rounds of character development for a leading bird, and his wise but hip teacher.

Results: Kids across the world will see our characters featured in the first of a series of apps due in 2017!